Pitch to Win - AI Sales Coaching

A buyer is focusing on, “what’s in it for me?” They don’t care about the salesperson, the business, the staff; What they care about is what they need, what they want, and the best possible way to get it. “What we’re pitching has to service those needs and desires. The first step to pitching to win has to be to tune in.

The relationship between team members is almost as important as the relationship with the client. A strong team raises confidence both internally and externally. Clients sense that if the team gets well in the pitch.

People who expect the best are quick to turn a problem into an opportunity. They eat, drink, and breath positivity, and that translates into their performance. When people have the positive expectation that they will get the deal, most often they do.

Being present is crucial for salespeople who want to stay engaged with their buyers. You can’t pitch appropriately if you don’t understand what the buyer needs, and you can’t know what they need if you aren’t present with them through the whole process.

When we think about pitching, we think of ourselves getting to win a deal. But the best way to win is to focus not on what you’re going to get, but rather on what you’re going to give.

Stories are a potent tool for culture building, for creating inspiration within an organization, and in sales as well. They are a great way to get people into the buying zone. Think about how someone communicates information, especially if they are doing so with the intent to sell or persuade.

The internationally acclaimed 6 step TTOPPS formula.

• The number one reason they chose one pitch over another.
• How to win without being salesy and by living your purpose.
• The mindset of people who win the most pitches.
• How to reduce nervousness and develop “big pitch temperament.”
• Step by step guide to creating and delivering a winning pitch script.

Dr. J Justin Cohen